For the longest time now I have been seeing this book all over the place…

 

I have seen it in Target and WalMart and Barnes and Noble and featured on Amazon quite a few times. But I knew nothing about the book. It wasn’t a book that I had heard anything about. No one I knew was talking about it. I don’t remember seeing any media buzz about it. It just sat there quietly on the shelves.

I never once picked up the book. I had no clue what it was about, but the cover did not call out to me. It did not tell me to pick it up. Nothing about the way that book looked sitting on the shelf made me think I would enjoy the words inside of its pages.

Now here we are this morning, and I see this trailer through a link on Facebook:



I am not a huge fan of Ben Affleck, but he was da bomb in Phantoms, and this trailer grabbed my attention immediately. But even with my attention gripped tightly in its fist, I did not make the connection of the movie with the book. The movie title, “Gone Girl” never even registered with me as the title of the book.

That is how forgettable and not attention grabbing that book cover was.

But the movie trailer has grabbed my attention, and after seeing the trailer a second time I realized that the movie was based on a book and when I looked up the book it was based on I realized I had seen this book all over the place for over a year.

So needless to say, I will be adding the book to my ever expanding to-be-read list, but there is a bigger lesson to be learned here.

Book covers are important. They really need to show something about the story that will grab potential readers. This book cover says nothing about a missing woman and her potentially killer husband. If it did I might have picked it up sooner.

Even though you can’t judge a book by its cover, people do all the time. I do every time I look at a book cover. So make sure your covers grab not only your readers, but your future readers as well.